doi.org/10.1016/j.jbusres.2016.08.028

Other

Co-creating stakeholder and brand identities: Introduction to the special section

Sylvia von Wallpach

,

Benjamin G. Voyer

,

..., Hans Mühlbacher

Journal of Business Research10.50

Volume: 70, Pages: 395 - 398

Published: Sep 13, 2016

Paper Fields

Paper Details

Title

Co-creating stakeholder and brand identities: Introduction to the special section

DOI

doi.org/10.1016/j.jbusres.2016.08.028

Published Date

Sep 13, 2016

Journal

Journal of Business Research

Volume

70

Pages

395 - 398

Notes

History