On the Correlation between Brand Value Improvement and Sales Growth

The brand equity is an equity that exceeds the overall values of enterprise entity and products.It has a close relationship with the brand's popularity,the recognition,the reputation,the loyalty as well as the consumers' impression of the brand.Brand equity can bring the utility values to the corporations and customers.A brand that has a better brand equity generally can have a higher market sales revenue and volume.However,there is no absolute...