Original paper
Consumer willingness to pay for traditional food products
Abstract
Reflecting the growing interest from both consumers and policymakers, and building on recent developments in Willingness to Pay (WTP) methodologies, we evaluate consumer preferences for an archetypal traditional food product. Specifically we draw on stated preference data from a discrete choice experiment, considering the traditional Hungarian mangalitza salami. A WTP space specification of the generalized multinomial logit model is employed,...
Paper Details
Title
Consumer willingness to pay for traditional food products
Published Date
May 1, 2016
Journal
Volume
61
Pages
176 - 184
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Notes
History