Original paper
The relationship between unstructured information and marketing knowledge: an experiment in the US wine market
Volume: 8, Issue: 3, Pages: 232 - 232
Published: Jan 1, 2015
Abstract
The aim of this paper is to assess, with a view to marketing strategies, the potential of a marketing intelligence software application designed to extract information from non-structured web sources (typically websites and social media). The paper also proposes a conceptual model that SMEs can use to transform simple qualitative and quantitative data into knowledge that is useful for supporting the decision-making process in the context of...
Paper Details
Title
The relationship between unstructured information and marketing knowledge: an experiment in the US wine market
Published Date
Jan 1, 2015
Volume
8
Issue
3
Pages
232 - 232
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Notes
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