Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect
Abstract
Consumption depletes one's available resources, but consumers may be unaware of the total resources available for consumption and, therefore, be influenced by the temporary accessibility of resource accounts. Consistent with this possibility, consumers in four experiments perceived a unit of consumption to be smaller and consequently consumed more, when large resource accounts of money, calories, or time (e.g., the money in their savings...
Paper Details
Title
Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect
Published Date
Dec 1, 2007
Journal
Volume
34
Issue
4
Pages
459 - 467
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