An expectation-confirmation model of continuance intention to use mobile instant messaging
Abstract
Stiff competition in the mobile instant messaging (MIM) market underscores the importance of continuance use of MIM to ensure sustainable growth of service providers. This paper investigates the impact of perceived usability, perceived security, perceived service quality, and confirmation on users’ continuance intention to use MIM. A research model based on the expectation-confirmation model was built and empirically tested using data from 334...
Paper Details
Title
An expectation-confirmation model of continuance intention to use mobile instant messaging
Published Date
Feb 1, 2016
Journal
Volume
33
Issue
1
Pages
34 - 47
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