Original paper
Looking Forward to Looking Backward
Abstract
Decisions are powerfully affected by anticipated regret, and people anticipate feeling more regret when they lose by a narrow margin than when they lose by a wide margin. But research suggests that people are remarkably good at avoiding self-blame, and hence they may be better at avoiding regret than they realize. Four studies measured people's anticipations and experiences of regret and self-blame. In Study 1, students overestimated how much...
Paper Details
Title
Looking Forward to Looking Backward
Published Date
May 1, 2004
Journal
Volume
15
Issue
5
Pages
346 - 350
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Notes
History