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doi.org/10.1007/s11747-011-0261-6
Other

An assessment of the use of partial least squares structural equation modeling in marketing research

..., Jeannette A. Mena
14
Journal of the Academy of Marketing Science9.50
Volume: 40, Issue: 3, Pages: 414 - 433
Published: Jun 6, 2011
Abstract
No abstract.
Paper Fields
Paper Details
Title
An assessment of the use of partial least squares structural equation modeling in marketing research
DOI
doi.org/10.1007/s11747-011-0261-6
Published Date
Jun 6, 2011
Journal
Journal of the Academy of Marketing Science
Volume
40
Issue
3
Pages
414 - 433
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