Original paper
Waiting for Merlot
Abstract
Experiential purchases (money spent on doing) tend to provide more enduring happiness than material purchases (money spent on having). Although most research comparing these two types of purchases has focused on their downstream hedonic consequences, the present research investigated hedonic differences that occur before consumption. We argue that waiting for experiences tends to be more positive than waiting for possessions. Four studies...
Paper Details
Title
Waiting for Merlot
Published Date
Aug 21, 2014
Journal
Volume
25
Issue
10
Pages
1924 - 1931
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Notes
History