Impact and the art of motivation maintenance : The effects of contact with beneficiaries on persistence behavior

Volume: 103, Issue: 1, Pages: 53 - 67
Published: May 1, 2007
Abstract
We tested the hypothesis that employees are willing to maintain their motivation when their work is relationally designed to provide opportunities for respectful contact with the beneficiaries of their efforts. In Experiment 1, a longitudinal field experiment in a fundraising organization, callers in an intervention group briefly interacted with a beneficiary; callers in two control groups read a letter from the beneficiary and discussed it...
Paper Details
Title
Impact and the art of motivation maintenance : The effects of contact with beneficiaries on persistence behavior
Published Date
May 1, 2007
Volume
103
Issue
1
Pages
53 - 67
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