Original paper
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Abstract
Extant research confirms the importance of value cocreation through customer participation (CP), but relatively little is known about whether and how it creates an enjoyable experience for customers and service employees and the consequential outcomes of this positive affective experience. This study applies the concept of flow as an overarching framework and draws theoretical support from social cognitive theory, particularly its extension...
Paper Details
Title
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Published Date
Aug 21, 2012
Journal
Volume
76
Issue
6
Pages
121 - 140