Strategies for Social Inference: A Similarity Contingency Model of Projection and Stereotyping in Attribute Prevalence Estimates.

Most models of how perceivers infer the widespread attitudes and qualities of social groups revolve around either the self (social projection, false consensus) or stereotypes (stereotyping). The author suggests people rely on both of these inferential strategies, with perceived general similarity moderating their use, leading to increased levels of projection and decreased levels of stereotyping. Three studies featuring existing individual...