Brand Management Model in Sport Industry of Iran
Volume: 2, Issue: 3, Pages: 68 - 74
Published: Jul 3, 2013
Abstract
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM) test with maximum likelihood estimation was performed to test the relationships among the research variables. The analyses of data showed three...
Paper Details
Title
Brand Management Model in Sport Industry of Iran
Published Date
Jul 3, 2013
Volume
2
Issue
3
Pages
68 - 74
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