Service Sweethearting: Its Antecedents and Customer Consequences

Volume: 76, Issue: 2, Pages: 81 - 98
Published: Mar 1, 2012
Abstract
This research is the first to examine service sweethearting, an illicit behavior that costs firms billions of dollars annually in lost revenues. Sweethearting occurs when frontline workers give unauthorized free or discounted goods and services to customer conspirators. The authors gather dyadic data from 171 service employees and 610 of their customers. The results from the employee data reveal that a variety of job, social, and remuneration...
Paper Details
Title
Service Sweethearting: Its Antecedents and Customer Consequences
Published Date
Mar 1, 2012
Volume
76
Issue
2
Pages
81 - 98
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