Framework for User Perception of Effective E-Tail Web Sites

This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web? Based on the concept of “fitness for use” and the reasons that consumers use the Web, we...