Original paper
In pursuit of progress: Promotion motivation and risk preference in the domain of gains.
Volume: 106, Issue: 2, Pages: 183 - 201
Published: Jan 1, 2014
Abstract
This article examines the role of promotion motivation in decision making in the domain of gains. Using a stock investment paradigm in which individuals believed that they were making decisions that were real and consequential, we found that promotion motivation, and not prevention motivation, predicted the likelihood of switching between risky and conservative choices in the domain of gains. Promotion-focused participants chose a relatively...
Paper Details
Title
In pursuit of progress: Promotion motivation and risk preference in the domain of gains.
Published Date
Jan 1, 2014
Volume
106
Issue
2
Pages
183 - 201