Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008

Which constructs are most important to marketing? Has their importance waxed or waned over time? Is the discipline converging or diverging conceptually? Although scholars have attempted to study the evolution of the discipline, such questions remain largely unanswered. The present research addresses these issues by examining marketing's nomological network—the interconnection of psychometric variables found in the discipline's structural...