Review paper
Corporate blogging strategies of the Fortune 500 companies
Abstract
Purpose This study aims to investigate the emerging new phenomenon of corporate blogging and its objectives. In particular, this study focuses on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging. Design/methodology/approach Using the framework of corporate blogging strategies proposed in this study, corporate blogging practices of the 2005 Fortune 500 companies were analysed. Findings...
Paper Details
Title
Corporate blogging strategies of the Fortune 500 companies
Published Date
Mar 1, 2006
Journal
Volume
44
Issue
3
Pages
316 - 334
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History