Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

Purpose – This papers aim is to test the relationships between the Dominant Social Paradigm (DSP), materialism, environmental concern, and environmental behaviours, in four Asian economies. It examines the relationships between these constructs and identifies that the model of the relationship is applicable in regions with different cultural foundations. Design/methodology/approach – A sample of 1,174 consumers from four Asian economies with a...