Original paper
Thought for Food: Imagined Consumption Reduces Actual Consumption
Abstract
The consumption of a food typically leads to a decrease in its subsequent intake through habituation--a decrease in one's responsiveness to the food and motivation to obtain it. We demonstrated that habituation to a food item can occur even when its consumption is merely imagined. Five experiments showed that people who repeatedly imagined eating a food (such as cheese) many times subsequently consumed less of the imagined food than did people...
Paper Details
Title
Thought for Food: Imagined Consumption Reduces Actual Consumption
Published Date
Dec 9, 2010
Journal
Volume
330
Issue
6010
Pages
1530 - 1533