Thought for Food: Imagined Consumption Reduces Actual Consumption
Abstract
All in the Mind Pavlov's experiments, in which dogs salivate in anticipation of food, mirror our own imagined experience; that is, thinking about the future consumption of chocolate enhances our desire for it and our motivation to obtain it. After several bites, however, our appetite usually wanes and the offer of a second bar is less appealing than the first. Morewedge et al. (p. 1530 ) show that the decrease in hedonic response can also be...
Paper Details
Title
Thought for Food: Imagined Consumption Reduces Actual Consumption
Published Date
Dec 10, 2010
Journal
Volume
330
Issue
6010
Pages
1530 - 1533
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