Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
Abstract
A myriad of front-of-package (FOP) nutrition labeling systems have been developed by both food retailers (e.g., Walmart, Safeway, Hannaford) and manufacturers (e.g., Kellogg's, General Mills) to help consumers identify more healthful options at the point-of-purchase. Given the uniqueness of these different approaches, two studies examine the effects of alternative FOP systems on shoppers’ product evaluations, choices, and retailer evaluations....
Paper Details
Title
Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
Published Date
Mar 1, 2014
Journal
Volume
90
Issue
1
Pages
13 - 26
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