Original paper
The use of strategic deception in relationships
Abstract
Purpose The primary purpose of this research is to explore the use of strategic deception as adopted by call centers endeavoring to establish relationships with consumers. Design/methodology/approach Qualitative interviews, over the telephone and in person, were conducted with call center employees located in India. Findings The findings reveal various types of strategic deception occurring in call centers. Discoveries imply that companies are...
Paper Details
Title
The use of strategic deception in relationships
Published Date
Jul 31, 2009
Volume
23
Issue
5
Pages
318 - 325
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Notes
History