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doi.org/10.1108/08876040310467899
Other
The future of services marketing: forecasts from ten services experts
Stephen J. Grove
27
,
Raymond P. Fisk
33
,
Joby John
10
View all 3 authors
Journal of Services Marketing
4.50
Volume: 17, Issue: 2, Pages: 107 - 121
Published
: Apr 1, 2003
85
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Paper Fields
Marketing
Business marketing
Relationship marketing
Service (business)
Public relations
Services marketing
Business
Marketing science
Marketing research
Marketing management
Political science
Sociology
Paper Details
Title
The future of services marketing: forecasts from ten services experts
DOI
doi.org/10.1108/08876040310467899
Published Date
Apr 1, 2003
Journal
Journal of Services Marketing
Volume
17
Issue
2
Pages
107 - 121
Notes
History
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