Original paper
Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
Abstract
Using fMRI and self-reports, we explore the relationship between ad-elicited emotional arousal and memory for the ad, as well as the mechanisms involved in this relationship. A broad conceptual framework proposes three routes for emotional memory: attention, elaboration, and social cognition. Our exploratory study examines the association between ad-elicited emotional arousal and predetermined ad memorability, as a proxy for memory for the ad....
Paper Details
Title
Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
Published Date
Oct 1, 2013
Journal
Volume
42
Issue
4
Pages
275 - 291
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History