Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment

Volume: 31, Issue: 4, Pages: 466 - 484
Published: Sep 30, 2010
Abstract
This study synthesizes the efforts to conceptualize the effects of perceived sacrifice, perceived service quality, perceived value, and customer satisfaction on consumers' behavioral intentions in the context of service environment. It reports an empirical assessment of a model of service encounters that simultaneously considers the direct effects of these variables on behavioral intentions. A number of notable findings are reported including...
Paper Details
Title
Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment
Published Date
Sep 30, 2010
Volume
31
Issue
4
Pages
466 - 484
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