Review paper
Separation of Brand Equity and Brand Value
Abstract
Brand value and brand equity represent two different, yet intricately linked, concepts. Brand value is the net present value of future cash flows from a branded product minus the net present value of future cash flows from a similar unbranded product—or, in simpler terms, what the brand is worth to management and shareholders. Brand equity is a set of perceptions, knowledge and behaviour on the part of customers that creates demand and/or a...
Paper Details
Title
Separation of Brand Equity and Brand Value
Published Date
Sep 22, 2010
Journal
Volume
11
Issue
3
Pages
421 - 434
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