Review paper
Service innovation: A comparative study of U.S. and Indian service firms
Abstract
Although major contributions are being made by the service sector in creating wealth, the sector's substantive role in generating and use of innovation is lacking meticulous examination. Academics, managers, and policy makers lack insights into outcomes of service innovation and identifying factors influencing why some innovations succeed and others fail. This study contributes to service management by: (1) developing a comparative theoretical...
Paper Details
Title
Service innovation: A comparative study of U.S. and Indian service firms
Published Date
Aug 1, 2013
Journal
Volume
66
Issue
8
Pages
1108 - 1123
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