Review paper
A tangled web: views of deception from the customer's perspective
Abstract
While there has been extensive research on deception, extant literature has not examined how deception is processed solely from the customer's perspective. Extensive qualitative interviews were conducted and analyzed to inform the proposed framework. Cognitive dissonance theory and attribution theory are used to frame the process consumers go through when deception is perceived. When consumers perceive deceit, they will consider attribution...
Paper Details
Title
A tangled web: views of deception from the customer's perspective
Published Date
Jun 26, 2014
Volume
25
Issue
2
Pages
198 - 216
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