Giving Versus Giving In

Altruism is central to organizational and social life, but its motivations are not well understood. We propose a new theoretical distinction that sorts these motivations into two basic types: “giving” indicates prosocial behaviors in which one willingly engages, while “giving in” indicates prosocial behavior in which one reluctantly engages, often in response to social pressure or obligation. Unlike those who give, those who give in prefer to...