Review paper
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry
Abstract
: null The paper aims to investigate the effect of brand equity dimensions on purchase intention, based on Aaker’s well-known conceptual framework in the automobile industry. Building on extensive literature, a model of consumers’ purchase intention that includes the major determinants of brand equity model is proposed. Based on a sample of 242 consumers, structural equation modeling is used to test hypotheses. The research reveals that brand...
Paper Details
Title
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry
Published Date
May 31, 2011
Volume
2
Issue
2
Pages
149 - 158
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History