Determinants of Brand Equity in Private Healthcare Facilities in Klang Valley, Malaysia

Healthcare services are a necessity for every person in every part of the world. In Malaysia, the government and private hospitals play crucial roles in meeting the needs of the country. The study of brand equity is important to gain a competitive advantage in business, especially in healthcare. The research looked into three determinants that affect brand equity, namely perceived quality, brand loyalty and brand image. A quantitative research...