Healthcare services are a necessity for every person in every part of the world. In Malaysia, the government and private hospitals play crucial roles in meeting the needs of the country. The study of brand equity is important to gain a competitive advantage in business, especially in healthcare. The research looked into three determinants that affect brand equity, namely perceived quality, brand loyalty and brand image. A quantitative research was conducted for numerical measurement and analysis. The nonprobability sampling method of convenience sampling was used to study behavior of consumers. 200 respondents were selected as the sample size and data was collected through a self-administered questionnaire. Based on the completed 123 respondents who had experienced outpatient treatment and services in private healthcare facilities in the Klang Valley, the results of the research indicate that there is a strong relationship between brand equity and perceived quality, brand loyalty and brand image. The limitation and recommendation for future research is presented at the end of the paper. The research also attempts to bridge the gaps that exist from poor facilities and services rendered by these facilities that will result in the drop of brand value for the organization.
Purpose – The purpose of the study is to examine three significant components of service brand equity – i.e. perceived service quality, brand loyalty, and brand image – and analyze relationships among the components of brand equity and also their relationship with brand equity, which is still to be theorized and developed in the healthcare literature.Design/methodology/approach – Effective responses were received from 206 respondents, selected conveniently from the localities of Jammu city. Afte...
#2Lesley White(USYD: University of Sydney)H-Index: 17
Purpose – This paper aims to review the patient satisfaction literature, specifically meta‐analyses, which critically analyses its theory and use; then to present evidence for perceived service quality as a separate and more advanced construct.Design/methodology/approach – Papers that judiciously review the development and application of patient satisfaction were identified; along with studies addressing the conceptual and methodological deficiencies associated with the concept; and the current ...
Abstract The authors assess which brand asset metrics provide incremental information content to accounting performance measures in explaining stock return. The analysis focuses on the five “pillars” (i.e., central brand attributes) that form the basis for the newly updated Young & Rubicam Brand Asset Valuator model: differentiation, relevance, esteem, knowledge, and energy. Analysis shows that perceived brand relevance and energy provide incremental information to accounting measures in explain...
Marketing science has so far devoted very limited attention to the determination of corporate brand images through industry images. Our research, therefore, addresses the question whether industry images determine corporate images and if so, which variables moderate the effect. To accomplish this, a conceptual framework is developed and evaluated in a quantitative, empirical research design. The results demonstrate that corporate brand image is indeed determined by the industry image, and that t...
Last. Manohar U. Kalwani(SPbU: Saint Petersburg State University)H-Index: 20
view all 3 authors...
Abstract Management of brand equity has come to be viewed as critical to a brand's optimal long-term performance. The authors evaluate the usefulness of brand equity estimates obtained from store-level data for monitoring the health of a brand. They use a random coefficients logit demand model calibrated on store-level scanner data to track brand equity estimates over time in two consumer packaged goods categories that experienced several new product introductions during the period of the empiri...
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned fro...
Purpose – This research study aims to examine the practicality and application of a customer‐based brand equity model, based on Aaker's well‐known conceptual framework of brand equity.Design/methodology/approach – The study employed structural equation modelling to investigate the causal relationships between the dimensions of brand equity and brand equity itself. It specifically measured the way in which consumers’ perceptions of the dimensions of brand equity affected the overall brand equity ...
Abstract The authors propose that the revenue premium a brand generates compared with that of a private label product is a simple, objective, and managerially useful product-market measure of brand equity. The authors provide the conceptual basis for the measure, compute it for brands in several packaged goods categories, and test its validity. The empirical analysis shows that the measure is reliable and reflects real changes in brand health over time. It correlates well with other equity measu...
Examines the underlying dimensions of brand equity and how they affect financial performance of hotel firms. The results of this empirical study, using data collected from 12 luxury hotels, indicate that brand loyalty, perceived quality, and brand image are important components of consumer‐based brand equity. The result implies that hotel firms should seriously consider brand loyalty, perceived quality, and brand image when attempting to establish definite brand equity from the customers’ viewpo...
#1George S. Low(TCU: Texas Christian University)H-Index: 14
#2Charles W. Lamb(TCU: Texas Christian University)H-Index: 24
The purpose of the research reported here was to test empirically a conceptualization of brand associations that consists of three dimensions: brand image, brand attitude and perceived quality. A better understanding of brand associations is needed to facilitate further theoretical development and practical measurement of the construct. Three studies were conducted to: test a protocol for developing product category specific measures of brand image; investigate the dimensionality of the brand as...
ABSTRACT Background: The growth of hospitals in the world is getting higher, and over time makes hope for the quality of better health services. Since 2012, in Indonesia, there has been an increase number of hospitals by 5.2%, with the number of hospitals amounting to 2,820 hospitals. The large number of hospitals has made competition between hospitals to attract customers even higher. Hospitals need to think about how to maintain the loyalty of their patients to build hospital’s income. One tha...
Purpose The medical tourism market across the globe lacks a consolidated, standard customer-based brand equity (CBBE) scale till the present day. The purpose of this research is to theorize a scale with probable existing dimensions and based on prior literature adding culture and infrastructure/superstructure as new components for global comparison among BRICS and SAARC nations. This empirical research initiates laying the foundation of deriving a unified scale. Design/methodology/approach Exten...
