When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts

Gifts that support a worthy cause (i.e., “gifts that give twice”), such as a charitable donation in the recipient’s name, have become increasingly popular. Recipients generally enjoy the idea of these gifts, which not only benefit others in need but also make individuals feel good about themselves. But do givers accurately predict appreciation of these types of gifts? Across three studies, we show that gift givers mis-predict appreciation for...