To do or to have, now or later? The preferred consumption profiles of material and experiential purchases
Abstract
Extending previous research on the hedonic benefits of spending money on doing rather than having, this paper investigates when people prefer to consume experiential and material purchases. We contend that the preferred timing of consumption tends to be more immediate for things (like clothing and gadgets) than for experiences (like vacations and meals out). First, we examine whether consumers exhibit a stronger preference to delay consumption...
Paper Details
Title
To do or to have, now or later? The preferred consumption profiles of material and experiential purchases
Published Date
Jul 3, 2015
Volume
26
Issue
2
Pages
169 - 178
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