Review paper
Selling science: Resource mobilization strategies in the emerging field of nanotechnology
Abstract
Pioneers in emerging scientific and technology fields face liabilities of newness at both individual and collective levels. Insights from the literature of institutional entrepreneurship and sociology of knowledge suggest that, to overcome this double hurdle, early entrants may want to participate in a field’s hot center and connect their ideas to multiple existing fields to broaden their audience. However, these strategies have their drawbacks...
Paper Details
Title
Selling science: Resource mobilization strategies in the emerging field of nanotechnology
Published Date
Oct 1, 2015
Journal
Volume
44
Issue
8
Pages
1513 - 1526
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