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doi.org/10.1016/j.ijresmar.2022.04.006

Other

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing

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..., Amy Wenxuan Ding

International Journal of Research in Marketing5.90

Volume: 40, Issue: 1, Pages: 109 - 127

Published: Apr 30, 2022

Abstract

No abstract.

Paper Fields

Paper Details

Title

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing

DOI

doi.org/10.1016/j.ijresmar.2022.04.006

Published Date

Apr 30, 2022

Journal

International Journal of Research in Marketing

Volume

40

Issue

1

Pages

109 - 127

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