doi.org/10.1016/j.tourman.2022.104513

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

..., Jiangchi Zhang
15
Tourism Management12.40
Volume: 91, Pages: 104513 - 104513
Published: Feb 3, 2022
Paper Fields
Paper Details
Title
Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective
DOI
doi.org/10.1016/j.tourman.2022.104513
Published Date
Feb 3, 2022
Journal
Tourism Management
Volume
91
Pages
104513 - 104513
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