How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Platforms are observed to gradually replace traditional pipeline supply chains. To better understand how platforms can assist business buyers in improving their bottom-line, this study investigates the influence of platform usage on three aspects of buyers’ performance. We build a theoretical framework focused on the roles of trust and transaction cost, and the moderating effects of transaction frequency. Using a sample of 314 buyer firms who...