How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Volume: 143, Pages: 72 - 80
Published: Apr 1, 2022
Abstract
Platforms are observed to gradually replace traditional pipeline supply chains. To better understand how platforms can assist business buyers in improving their bottom-line, this study investigates the influence of platform usage on three aspects of buyers’ performance. We build a theoretical framework focused on the roles of trust and transaction cost, and the moderating effects of transaction frequency. Using a sample of 314 buyer firms who...
Paper Details
Title
How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect
Published Date
Apr 1, 2022
Volume
143
Pages
72 - 80
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