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Understanding destination evangelism: a social media viewpoint
Abstract
Purpose The present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further, factors that influence evangelism and information-seeking behaviors on SMTCs are examined. Design/methodology/approach A conceptual model is developed that features an interplay of destination distinctiveness, destination evangelism, travel commitment and...
Paper Details
Title
Understanding destination evangelism: a social media viewpoint
Published Date
Nov 22, 2021
Volume
40
Issue
1
Pages
72 - 88
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