Review paper

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

Volume: 50, Issue: 6, Pages: 708 - 727
Published: Nov 19, 2021
Abstract
Purpose The present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty. Design/methodology/approach A primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019,...
Paper Details
Title
Does sustainability drive to create store equity? A proposal through image, quality and loyalty
Published Date
Nov 19, 2021
Volume
50
Issue
6
Pages
708 - 727
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