Value added or overload? A study of the countervailing effects of non‐core features on mobile banking apps

Mobile banking apps have begun to provide non‐core functions to users, for example, mobile shopping, identifying nearby activities, and purchasing tickets as an innovation. Nevertheless, few studies have explored the negative impacts of this change (e.g., information overload and unfamiliarity associated with these new services). By developing and testing a research model with 422 questionnaires collected in China, this study aimed to examine...