The primary goal of this research was to develop and validate the conspicuous behaviour orientation scale, a novel measure that captures an individual's propensity to adopt behaviours that signal social prestige. Exploratory and confirmatory factor analysis in Study 1 (N = 423) identified two primary factors describing conspicuous behaviour orientation: Conspicuous altruism and conspicuous consumption. In a separate sample (N = 203), Study 2 confirmed the factor structure of the conspicuous beha...
#2Fei Long(NUM: National University of Malaysia)H-Index: 1
The tourism and hospitality industry has been deeply disrupted by the COVID-19 pandemic since its inception in December 2019. Many tourists are too anxious to travel. Thus, understanding how travel constraints and perceived travel risk influence travel intention is crucial for many destinations in their post-crisis recovery. Drawing upon 357 Malaysian respondents, this study finds that structural constraints initiate tourists' negotiation process for travel decisions, which is inconsistent with ...
Last. Heetae Cho(NTU: Nanyang Technological University)H-Index: 12
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Abstract During the COVID-19 pandemic, consumers are found to be more impulsive to purchase fitness products online. Accordingly, the purpose of this study was to investigate a moderated mediation model of consumers' perception of COVID-19 and impulse buying behavior through fear moderated by income. A total of 608 responses were collected from consumers in the United States, and this study employed partial least squares structural equation modeling (PLS-SEM) to examine the hypothesized relation...
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