How to enhance consumer experience over mobile wallet: a data-driven approach

The study aims to explore consumer experience of mobile wallet (m-wallet) platforms using a data-driven mixed-method approach. A qualitative study using 4789 consumer reviews was performed to explore key drivers of consumer experience of the m-wallet platform. Further, responses were collected using an online survey from 337 Indian m-wallet users to validate the findings of the exploratory study. The results indicated that interactivity, privacy...