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Original paper

Internet killed the radio star?

Volume: 29, Issue: 1, Pages: 82 - 95
Published: Nov 3, 2021
Abstract
Radio airplay is still a popular direct-to-consumer (DTC) channel for music products. In this paper, we investigate the effect of radio airplay on album sales, mediated by consumer social media engagement with music artists. Grounded in the cultural production model, as well as the literature on customer engagement and satiation, we propose several hypotheses. We analyze our unique dataset by structural equation modeling (SEM). The results...
Paper Details
Title
Internet killed the radio star?
Published Date
Nov 3, 2021
Volume
29
Issue
1
Pages
82 - 95
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