Journal of Marketing Communications
Papers
675
Papers 702
1 page of 71 pages (702 results)
Newest
#1Smriti Mathur (Babu Banarasi Das University)
#2Alok Tewari (Uttar Pradesh Technical University)
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User-Generated Content (UGC) has overshadowed other marketing trends and is a version of social proof. Current customer showcases their real-life experience and motivates potential customers to try...
Source
#1Rania S. Hussein (The: American University in Cairo)H-Index: 4
#2Hassan Mohamed (Cairo University)H-Index: 7
Last. Amr Kais (The: American University in Cairo)H-Index: 2
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#1Wagner Junior Ladeira (Universidade do Vale do Rio dos Sinos)H-Index: 13
#2Marlon DalmoroH-Index: 8
Last. William Carvalho Jardim (Universidade do Vale do Rio dos Sinos)H-Index: 3
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Source
#1Sann Ryu (UIUC: University of Illinois at Urbana–Champaign)
#2Patrick T. Vargas (UIUC: University of Illinois at Urbana–Champaign)H-Index: 19
Source
#1Nadia Sweiss (UJ: University of Jordan)
#2Zaid Mohammad Obeidat (UJ: University of Jordan)H-Index: 7
Last. Muhammad Alshurideh (UJ: University of Jordan)H-Index: 19
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#1Mario Cassar (University of Malta)H-Index: 2
#2Albert Caruana (University of Malta)H-Index: 33
Last. Jirka Konietzny (University of Malta)H-Index: 3
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#1Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
#2Marta Flavián (University of Zaragoza)H-Index: 2
Last. Daniel Belanche (University of Zaragoza)H-Index: 16
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Source
#2Gabriel I. Penagos-Londoño (Pontifical Xavierian University)H-Index: 1
Last. Felipe Ruiz-Moreno (University of Alicante)H-Index: 7
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Integrated marketing communication (IMC) plays a key role in current marketing communications landscape and further empirical research is called for to examine customer perceived IMC. To fill this ...
Source
#1Sun-Young Park (University of Massachusetts Boston)H-Index: 6
#2Moonhee Cho (UT: University of Tennessee)H-Index: 8
Last. Soojin Kim (LSU: Louisiana State University)H-Index: 3
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ABSTRACTThis study applies expectancy violation theory and confirmation bias to the corporate social responsibility (CSR) context to explore how consumers respond to a corporation’s CSR activities....
4 CitationsSource
#1Todd J. Weber (California Polytechnic State University)H-Index: 14
#1T. J. Weber (California Polytechnic State University)H-Index: 2
Last. Ioannis Kareklas (SUNY: State University of New York System)H-Index: 10
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ABSTRACTConsumers typically lack the expertise to evaluate the legitimacy and accuracy of health information online. Considering that unsponsored, user-generated content is increasingly commonplace...
2 CitationsSource
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