Journal of Marketing Communications
Papers 715
1 page of 72 pages (715 results)
#1Paul M Collier (Monash University, Clayton campus)H-Index: 20
Last. Holly Cooper (Deakin University)H-Index: 4
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While interest in international advertising campaigns continues to attract considerable research interest, the management of advertising agencies internationally has been largely overlooked. In res...
#1Shivani Agrawal (GLA University)H-Index: 1
#2Utkal Khandelwal (GLA University)H-Index: 5
Last. Naval Bajpai (ABV-IIITM: Atal Bihari Vajpayee Indian Institute of Information Technology and Management)H-Index: 10
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In this paper, we have glanced into how the nonhuman entity is imagined, seen, experienced, and managed accordingly either by a consumer or by marketers. Further, we investigated the effects of med...
#1Fatih Kılıç (Istanbul University)H-Index: 2
#2Elif Yolbulan Okan (BAU: Bahçeşehir University)H-Index: 4
Traditional marketing strategies are now no longer seen as effective in communicating with today’s sophisticated groups. Today, companies employ knowledge from disciplines other than marketing – su...
#1Atefeh Yazdanparast (UE: University of Evansville)H-Index: 10
#2Gina A. Tran (FGCU: Florida Gulf Coast University)H-Index: 7
Following an ecosystem perspective and drawing on the stimulus-organism-response model, this research examines how experiential stimuli, including consumers’ experiences with their smartphones, pho...
#1Chris R. Noland (USC: University of South Carolina)H-Index: 1
Mood management theory posits that people try to maintain intensity of good moods and diminish intensity of bad moods. This study uses mood management theory to examine the interplay between mood a...
#1Eunah Kim (University of Minnesota)
#2Jisu Huh (University of Minnesota)H-Index: 22
This study explored intentional ad-viewing on digital video-sharing platforms and focused on a novel type of ad-viewing behavior to support video creators. In-depth interviews with 20 YouTube users...
In the last decade, attention was given to the distinctive role of organizational resources and capabilities in the achievement of higher performance via the resource-based view tool (RBV). However...
#1Atanas Nik Nikolov (ASU: Appalachian State University)H-Index: 4
#2Yana Andonova (MSU: Murray State University)H-Index: 3
Last. Yang He (Belmont University)H-Index: 1
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Radio airplay is still a popular direct-to-consumer (DTC) channel for music products. In this paper, we investigate the effect of radio airplay on album sales, mediated by consumer social media eng...
#1Alistair Mokoena (Google)
#2Johannes Jurgens Prinsloo (NWU: North-West University)H-Index: 4
Last. Theuns Pelser (UKZN : University of KwaZulu-Natal)H-Index: 5
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Digital evolution has disrupted advertising globally, and the outdated business models used by South African advertising agencies are pushing their customers towards their competitors in the digita...
#1Lisa Tam (UQ: University of Queensland)
#2Amisha Mehta (UQ: University of Queensland)H-Index: 6
Last. Hayley Goodlich (UQ: University of Queensland)
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Existing research has explored media planning from the perspective of integrated marketing communication (IMC) as a continuously improving strategic process used to plan and coordinate the use of paid, earned, shared, and owned (PESO) media. However, to date, the practice of integration in media planning has mostly been explored from advertising and marketing perspectives. The consideration of public relations practitioner perspectives has been limited to preferencing earned media and the pairin...
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