Original paper
Building greener motorhomes: How dual‐purpose technical and relational capabilities affect component and full product innovation
Abstract
Research Summary This study investigates how dual‐purpose technical and relational capabilities influence two types of product innovation: component and full product. We consider product modification, manufacturing, supplier relationship, and customer relationship capabilities, analyzing their interactions and interrelationships through an inductive study set in the motorhome industry. We find patterns between capabilities and types of product...
Paper Details
Title
Building greener motorhomes: How dual‐purpose technical and relational capabilities affect component and full product innovation
Published Date
Nov 11, 2021
Journal
Volume
43
Issue
6
Pages
1110 - 1140
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Notes
History