Original paper
Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility
Abstract
International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace. A synergy versus trade-off dilemma on the R&D–CSR relationship has emerged as an important topic in the literature. The synergy approach suggests a positive link between R&D and CSR, whereas the trade-off approach...
Paper Details
Title
Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility
Published Date
Dec 17, 2021
Volume
30
Issue
1
Pages
75 - 92
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