On March 11, 2020, the World Health Organization (WHO) declared the COVID-19 (coronavirus) outbreak a pandemic. In the following days, media reports showed that consumers increasingly stockpiled groceries and household supplies. Interestingly, behavioral data shows that this stockpiling exhibited considerable heterogeneity across countries. Building on cultural dimension theory, the authors theorize that this heterogeneity can be explained by countries' cultural values: Consumer stockpiling afte...
We investigate how strategic resource decisions—concerning slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging market firms. Based upon the resource-based view, we synthesize two dominant, yet divergent, perspectives that explain the respective resource slack advantages and liabilities in the internationalization literature: the flexible capacity and the efficient capacity perspectives. We also explore the...
While local product ethnicity (local PE, i.e., consumers’ perception of their own country as the stereotypical origin of a particular category) can serve as a key factor in explaining home-country ...
Global crises become increasingly more frequent and consequential Yet, the impact of these crises is unevenly distributed across countries, leading to discrepancies in (inter)national crisis-regulating institutions? ability to uphold public trust and safeguard their constituents? well-being Employing the paradigm of citizens as customers of political institutions, drawing on attribution and socio-political trust theories, and using the COVID-19 pandemic as empirical context, we investigate how c...
The digital ecosystem makes entry into foreign markets easier and provides new ways for consumers to engage with marketing materials (through content clicking, sharing, and electronic word-of mouth...
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies. To learn more, you can find in our Privacy Policy.