Guest Editorial: Expanding service research in the MEA (Middle East and Africa) region

Purpose The purpose of this special issue is to advance discussions on how the richness, complexities and challenges of the Middle East and Africa (MEA) context can contribute to the understanding of under-researched, as well as newly emerging, phenomena within the service research field. Design/methodology/approach This special issue of the Journal of Services Marketing consists of eight articles that focus on different service research topics...