doi.org/10.1016/j.jretconser.2021.102794

Do brands’ social media marketing activities matter? A moderation analysis

Journal of Retailing and Consumer Services13.10

Volume: 64, Pages: 102794 - 102794

Published: Oct 12, 2021

Paper Fields

Paper Details

Title

Do brands’ social media marketing activities matter? A moderation analysis

DOI

doi.org/10.1016/j.jretconser.2021.102794

Published Date

Oct 12, 2021

Journal

Journal of Retailing and Consumer Services

Volume

64

Pages

102794 - 102794

Notes

History