Original paper
What determines the successfulness of a crowdsourcing campaign: A study on the relationships between indicators of trustworthiness, popularity, and success
Abstract
Crowdsourcing has risen as a prominent way to outsource work to people reachable online. A critical predictor for the success of crowdsourcing campaigns on the market depends on the crowdsourcer’s ability to signal credibility towards the potential workers. Therefore, this study investigates which indicators of trustworthiness on crowdsourcers' profiles (gamification-based, transparency, and experience) and level of monetary compensation predict...
Paper Details
Title
What determines the successfulness of a crowdsourcing campaign: A study on the relationships between indicators of trustworthiness, popularity, and success
Published Date
Feb 1, 2022
Journal
Volume
139
Pages
484 - 495
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Notes
History